PIXELS

TÁ EM FESTA,
TÁ EM CASA

Client: Leroy Merlin
Where: Ogilvy Brasil, July 2023.
Role: Social Creative Ideas, Art Director 
& Motion Design

This case was raised during a pitch among agencies for the opportunity to celebrate Leroy Merlin's 25th anniversary. To commemorate the brand's milestone, we launched a 360º campaign, with a media plan that includes TV, 15'' and 30'' films, as well as digital and social media pieces.

To reach the audience on social media, we assembled a squad of influencers for the promotion of the campaign. They engaged in activities such as eating a cake made of toolbox, creating a song with construction material beats, and sharing beautiful stories of families building their homes.







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