Client: Adidas Where: Ogilvy Brasil, September 2022. Role: Art Director, Motion Design & Key visual for social.
To launch the Adidas NMD V3, we initiated a TikTok trend that encouraged people to explore various locations in town while wearing their sneakers. With just three steps – a memorable night in the city, a unique place that they know and where they work – we uncovered hidden gems and engaged the social network. To promote this, we created a special soundtrack and enlisted influencers. The participation was organic, even from those without the new sneakers.