LEÃO FESTIVAL

Client: Coca Cola / Chás Leão
Where: Ogilvy Brasil, August 2023.
Role: Art Director, Ad Director, Motion Design & Core Idea,
Producer: Jubarte Biz

Chás Leão is the main sponsor of two MPB festivals in Brazil. The briefing was to create a unique visual identity to enhance brand recognition and use it across all festivals throughout the year (Zepelim Festival and Coala Festival). I was responsible for the entire design, communication, and photo production. This was the work I loved doing the most to this day.

COALA FESTIVAL SAO PAULO,
BRAZIL

ZEPELIM
FESTIVALFORTALEZA,
BRAZIL

I WOULD DO IT ALL OVER AGAIN, AND AGAIN, AND AGAIN.

In this project, I had the opportunity to showcase my profound love for the brand, which I became a fan of upon first encounter. I worked on the tiniest details to make it perfect, whether it was the key visual I designed, the animations I created, or the briefings to help the production company know the brand's essence.

I had the privilege of being part of real-time coverage in the field in two different cities, alongside the entire image and video team. I was right there with the photographers, directing them to capture the best shots.