FROM BICI
TO APP
Client: Bank Itaú
Where: Miami AD School, September 2023.
Role: Art Director & Copywriter
Photos: Studio Boreal
During the First Idea class, taught by the renowned Paulo André Bione (aka PA), I was briefed to create an advertisement for the client Itaú, highlighting their bicycle rental service in Brazil. I developed the 'From Bike to App' campaign and designed the art direction with a classic and minimalist style, focusing on the bicycle, while creating headlines that subtly conveyed the app's functionalities.
My work was chosen as the 2nd best of the semester by the judges,
Kauê Barbosa (Senior Art Director) and Tiago Daltro (Senior Copywriter).