PIXELS

FANTÁ ON AT CCXP WORLDS 2020

Client: Fanta
Where: Ogilvy Brasil, December 2020.
Role: Motion Design & Art Assistant.

Fanta was the official sponsor of CCXP Worlds 2020. During the pandemic, our job was to cover the event, for the first time in an online format. The content was posted in real-time on the brand's social media.

We created the Super Fan, illustrated by Lucas Werneck, and invited the influencer Dona Lara to participate in the key moments happening in the official live stream. We recorded various real-time videos of the Super Fan interacting about the event.

CASE STUDY

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